Home | Advertising Campaigns

We offer advertising campaigns for every level of small business. You don't have to be an expert to start advertising with us. We help to create and run campaigns using simple self-serve tools and track their performance with easy-to-read reports. There are many campaigns strategies we can apply to your business – so no matter what kind of audience you want to reach, you'll find them here.

Here is how you can start your campaign with us:

1. Select your audience.

2. Decide where to run your ad.

3. Set your budget

4. Select campaign type or format.

5. Measure and learn from results.

Five types of Advertising Campaign for Small Business

Small business looking to grow their revenue through advertising need to be sure to choose types of advertising that fit their budget and make sure for their business model.

Here are five types of advertising campaign we offer for small business to promote a product, service of content:

1. Social Media Advertising

Social media advertising is a popular choice for small business, because the cost is relatively affordable, and you can be highly selective with the audience you target.

2. Pay-per-click

(PPC) advertising is a type of online advertising where advertisers pay a fee every time a user clicks on one of their ads, usually through a search engine. Advertisers bid on ad placements within the search engine, meaning they set a maximum price they’re willing to pay for a user to click on their ads. If a person sees your ad but doesn’t click on it, you aren’t charged anything. The most common platforms for PPC advertising are Google Ads and Bing Ads. PPC advertising is a form of search engine marketing (SEM).

3. Print advertising

Print advertising used to be the primary advertising method for small businesses before the advent of digital advertising. Now, print ad revenues are shrinking and as a small business owner you may find the cost is much higher than the cost of digital and social advertising. But, for some local businesses or businesses that target older, less digitally engaged audiences, print advertising can still be a good choice for your ad spend. Print advertising includes newspaper ads, magazine ads and ads in brochures and flyers.

4. Direct Mail Advertising:

Direct mail advertising involves all forms of ads that are delivered to a person’s home through the mail. This includes brochures, catalogues, sales letters and newsletters. While direct mail is a less popular advertising method for small business than digital advertising, it can be successful if you develop a creative, visually appealing direct mail campaign. Direct mail ads enable you to deliver your message one-on-one to local consumers.

5. Outdoor Advertising:

Outdoor advertising refers to any advertising that reaches people when they’re outside of their homes. This includes billboard ads, digital signage, transit ads (i.e. bus shelters, train ads, bus stop ads, etc.), street furniture ads and ads in sports venues. Outdoor advertising can be quite expensive, so be sure it fits with your advertising budget.

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